CNTI origins dates back to the COVID era when anime events and merchandised brands started to arise. From the saturated crowd of anime merchandise start ups, CNTI themselves were inspired by Fooly Cooly and uses the anime's industrial mechanic aesthetic as inspiration to curate their own original look. In 2021 CNTI would drop 2 character designs inspired from the anime while releasing an original design still using the inspiration from the anime. From the start of their first official apparel drop, CNTI would be known to sell some bootleg anime merchandise themselves while developing their brand.
Given that the first official release of their apparel was bootleg anime merchandise, CNTI's marketing would show a different way of wearing casual graphic shirts in a more stylish way using Kurowear and Techwear as examples when the rise of the "Cyberpunk" look was trending.